Gen Zer Tracks Baby Boomers in Sustainability Awareness and Climate Action: Study

HEALTH, COST AND CONVENIENCE KEY DRIVERS OF CHANGE

The second OCBC Climate Index found that the majority of Singaporeans are still not adopting many sustainable behaviors.

Respondents who adopt sustainable behaviors are typically motivated by personal practical benefits, such as health, cost and convenience, not the environment, OCBC said.

Although 47% of respondents indicate they want to live a sustainable life for a greener future, more are adopting carbon-intensive behaviors, such as using air conditioning as their primary mode of cooling their homes and purchase of new non-essential items. more than once a month, compared to 2021.

Those who don’t engage in carbon-intensive behaviors “are not necessarily adopting climate action for environmental reasons,” the OCBC said.

“Rather, the reasons for their choices are personal and include a desire for better health, saving money, and personal comfort.”

These motivations lead people to walk, cycle or take public transport instead of driving, buy second-hand furniture and participate in “urban agriculture” initiatives, he noted. ‘OCBC.

The national average score for 2022 of 6.7 was unchanged from 2021.

This year, having better health and having a cleaner, greener environment were the two reasons respondents wanted to live a sustainable life, at 47%.

Cost and inconvenience were cited as the main barriers to sustainable living.

“Thus, desires for a more sustainable world did not tip the index score this year, as personal practical reasons continue to drive real action,” OCBC said.

Although the overall score remained the same as last year, Ms. Koh Ching Ching, Head of Group Branding and Communications at OCBC Bank, noted that this year’s survey results showed that more Singaporeans wanted to create a more sustainable world, but real change was difficult. when it’s expensive or impractical.

Ms. Jessica Cheam, Founder and Managing Director of Eco-Business, also noted that while the results may be discouraging at first glance, there are “bright spots” in the results that indicate improvements, such as in the choice of transport or in the adoption of re-commerce.

In its inaugural edition, the OCBC Climate Index in 2020 found that high awareness of environmental issues did not reflect adoption of green practices.

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